Liputan6.com, Jakarta – The increase in Gross Domestic Product (GDP) every year encourages people's purchasing power. This is an opportunity for PT Widodo Makmur Unggas (WMU) to take a niche in the integrated livestock industry.
"Indonesia's GDP per capita is increasing every year and in 2020 it is already around 4,100 USD per capita. With the increase in GDP, chicken meat consumption continues to rise every year. Chicken meat is the type of meat that is most in demand by Indonesians," said Wahyu Andi Susilo, Finance Director of PT Widodo Makmur Unggas in a written statement in Jakarta, Thursday (10/15/2020).
To ensure the availability of chicken meat, Andi further said, the existence of WMU answers the opportunity for the needs and demand for chicken meat by having the largest chicken slaughterhouse facility in Indonesia, which Of course, it will be very beneficial for the sustainability of national food. Through vertical integration, opportunities are formed at every point in a series of business processes.
WMU will be a player to be reckoned with in Indonesia, because the Company has a significantly different business model compared to other players who have been in the United States for much longer. poultry industry.
"Clear differentiation from WMU, with the main focus on providing chicken meat," said Andi.
As a young company , the implementation of agile company management, ensuring that the Company will continue to grow and develop, the more trust will be received from customers and business partners.
Especially in the midst of the Covid-19 pandemic, the Company's special strategy will actually strengthen the cooperation carried out and strengthen its differentiation so that it further strengthens Widodo Makmur Unggas' position in Indonesia.
Responding to the addition of cooperation partners with MSMEs, according to Andi, management ensures the target of adding MSME partners, because the Company has very promising projections.
In Indonesia, 99 percent of business actors come from MSMEs. The number of businesses in Indonesia is 62 million units and 99 percent are MSMEs, and the rest are large-scale businesses.
"Of course, we will continue to add MSME partners that we will foster together. Moreover, WMU also has a mission to contribute to the country by becoming a bridge for the welfare of farmers and ranchers in Indonesia, and MSMEs are certainly one of the pillars of the nation's economy. Currently, those who have become our partners are definitely above 10,000 MSMEs," explained Andi.
WMU creates standardized operations based on research strengths in determining the best livestock genetics, feed and agricultural technology, strictly implements bio-security and pays attention to animal welfare (animal's welfare) on the farm.
This business model connects various food productions to create value chains, replicated across product categories in the target market, with protein consumption driven by population growth, conditions economy and people's preferences.
PT Widodo Makmur Unggas (WMU) is engaged in vertically integrated chicken farming. WMU has business units including breeding farms, hatcheries, commercial broiler farms, commercial layer farms, slaughterhouses, and feedmills in several facility locations spread across Java.